Privacy Policy

MarHire Taxi Fes — Privacy Policy

Update date: 10 November 2026

MarHire Taxi Fes ("MarHire Taxi Fes", "MarHire", "we", "us", "our") respects your privacy. This Privacy Policy explains what personal data we collect, how and why we use it, who we share it with, how long we keep it, and the rights and choices available to you.

It should be read together with our Cookie Policy, which explains how cookies and similar technologies are used.

This Privacy Policy applies worldwide. The legal bases we rely on and the rights available to you depend on where you live. Region-specific details are explained in Sections 5 and 12.

1. Who We Are (Data Controller)

MarHire Taxi Fes is the private driver and airport transfer service of MarHire LLC, a limited liability company registered in Wyoming, USA, under registration number 2025-001769503, with operations based in Morocco.

MarHire Taxi Fes arranges transfers to and from Fes-Saïss Airport (FEZ), hotel and riad transfers, private drivers, intercity journeys, and hourly or full-day driver services in Fes and other agreed destinations.

Services are provided by licensed professional drivers, including MarHire's own drivers and contracted drivers or independent local transport partners working with MarHire.

Our team manages booking requests, confirmations, payments, changes, and customer support.

For the purposes of applicable data-protection laws, including the EU and UK GDPR, Swiss FADP, Morocco's Law No. 09-08, and applicable US state privacy laws, MarHire LLC is the data controller for personal data collected through our website and official communication channels.

When a booking is fulfilled by an independent local transport Partner, that Partner may act as an independent data controller for the personal data it receives to deliver the service.

• Website: festaxidriver.com

• Main website: marhire.com

• Email: info@marhire.com

• Phone/WhatsApp: +212 660 745 055

• Privacy contact: info@marhire.com

• Website languages: EN, FR, ES, DE, IT, PL, NL, PT, RU, AR

2. Scope

This Privacy Policy applies to personal data collected through the MarHire Taxi Fes website, MarHire's shared booking and account systems, and our official communication channels.

It applies when you:

• Browse our website.

• Create or use a MarHire account.

• Submit an airport transfer or private driver enquiry.

• Book a transfer to or from Fes-Saïss Airport.

• Book a hotel or riad transfer, intercity journey, or private driver service.

• Travel with a driver assigned through MarHire.

• Communicate with us by email, phone, WhatsApp, or social media.

• Receive marketing communications from us.

• Request changes, cancellations, or customer support.

• Otherwise interact with MarHire Taxi Fes.

Your MarHire account and relevant booking information may be accessible across MarHire websites and the MarHire app.

3. Personal Data We Collect

Data You Provide Directly

We may collect the following information when you make an enquiry, create an account, or book a service.

• Identification and contact: First and last name, email address, phone or WhatsApp number, country of residence, and billing address where required.

• Booking and journey details: Travel dates, pickup times, pickup and drop-off addresses, destinations, number of passengers, and additional stops.

• Flight information: Flight numbers and arrival information needed to coordinate Fes-Saïss Airport pickups and monitor flight delays.

• Passenger and luggage requirements: Number of passengers, luggage quantity, oversized luggage, and children's ages where necessary to arrange suitable child seats.

• Special requests: Accessibility requirements, airport meeting-point instructions, hotel or riad pickup details, or other information you voluntarily provide to arrange your journey.

• Company invoice details: Company name, billing address, and tax or registration number, only when you request a company invoice.

• Payment information: We do not store full payment card numbers. Online payments are processed through Stripe's secure checkout using a MarHire payment link. We retain payment amounts, payment status, transaction references, and, where available, card brand and last four digits.

• Customer support: Messages, complaints, feedback, and attachments you choose to send.

• Preferences: Preferred language, saved listings, claimed coupon codes, and marketing preferences.

Data Collected Automatically

When you use our website, we may automatically collect:

• Device and usage information: IP address, device type, browser, operating system, pages visited, referring URLs, timestamps, and error logs.

• Cookies and similar technologies: Identifiers used for website security, account sign-in, booking continuity, preferences, analytics, and advertising.

• Approximate location: Location derived from your IP address for language selection and fraud prevention.

See our Cookie Policy for more information.

Data From Third Parties

We may receive personal data or related information from:

• Flight-tracking services: Public flight arrival times associated with the flight number you provide for your Fes Airport transfer.

• Assigned drivers and transport Partners: Information needed to confirm or complete your journey and handle changes or support requests.

• Payment providers: Transaction confirmations, payment status, and fraud-prevention information.

• Analytics and advertising providers: Aggregated insights and measurement identifiers, subject to applicable consent requirements.

• Google and Apple: Account information when you choose to sign in using these providers.

4. Your MarHire Account and Sign-In

You may make a booking without creating an account.

If you create a MarHire account, we use it to show your bookings, saved listings, and eligible coupon codes across MarHire websites and the MarHire app.

Sign-In by Email Code

We send a one-time verification code to your email address.

Codes expire after a short period and can only be used once.

Sign-In With Google

If you choose "Continue with Google," Google may share your Google account ID, email address, and email verification status.

Google may also provide your name and profile picture. We do not store your Google profile picture.

We use this information only to create your account, sign you in, and link bookings made with the same email address.

We do not use information received from Google sign-in for advertising, sell it, or share it with transport Partners, except for booking details necessary to deliver a service you request.

We do not request access to your Gmail, contacts, calendar, Google Drive, or other Google account data.

Sign-In With Apple

If you choose Apple sign-in in the MarHire app, Apple may share your Apple account ID and email address, including an Apple private relay address.

Apple may also share your name when you first sign in.

This information is used to create and manage your MarHire account.

Staying Signed In

We may store a secure sign-in token on your device to keep you signed in for up to 30 days.

Signing out removes this token.

Account Deletion

You can request account deletion through Manage my account, at Delete account, or by emailing info@marhire.com.

Deleting your account removes your account profile, connected sign-in links, saved listings, and claimed coupon codes.

Booking, payment, and invoice records may be retained where required for legal, accounting, or dispute-resolution purposes.

Deleting an account does not automatically cancel confirmed airport transfers or private driver bookings.

5. How and Why We Use Your Data (Purposes & Legal Bases)

We process personal data for the following purposes.

Purpose	What It Covers	Legal Basis
Provide services and manage bookings	Enquiries, confirmations, changes, cancellations, driver assignments, and pickup coordination	Performance of a contract
Flight tracking and meet-and-greet	Monitoring Fes Airport flight arrivals, coordinating pickups, and identifying passengers at agreed meeting points	Contract / legitimate interests
Accounts and sign-in	Creating accounts, managing email codes, Google and Apple sign-in, and displaying bookings	Contract / your request
Payments and fraud prevention	Processing payments, preventing fraudulent transactions, and reviewing suspicious activity	Contract / legal obligation / legitimate interests
Customer support	Responding to enquiries, complaints, and requests through email, phone, or WhatsApp	Contract / legitimate interests
Safety and incidents	Handling journey incidents, passenger complaints, lost property, and transport-related claims	Legitimate interests / legal obligation
Coupons and offers	Applying eligible coupon codes and enforcing their conditions	Contract / legitimate interests
Personalisation and improvement	Language preferences, website performance, troubleshooting, analytics, and testing	Legitimate interests / consent where required
Marketing	Newsletters, promotional offers, and retargeting where permitted	Consent / legitimate interests
Legal and compliance	Accounting, tax records, legal requests, enforcing terms, and resolving disputes	Legal obligation / legitimate interests

Where processing is based on consent, you can withdraw that consent at any time without affecting processing already carried out.

Where processing relies on legitimate interests, you may have the right to object, as explained in Section 12.

6. Cookies, Analytics & Advertising

We use cookies and similar technologies to operate our website, maintain security, remember preferences, measure performance, and support advertising where permitted.

These may include:

• Strictly necessary cookies: Website security, session management, account sign-in, booking continuity, and consent choices.

• Functional cookies: Language preferences, saved listings, and claimed coupon codes.

• Analytics: Google Analytics 4 and Microsoft Clarity.

• Advertising and retargeting: Google Ads, Meta, and TikTok.

• Review widgets: Trustindex, used to display customer reviews.

Microsoft Clarity

Microsoft Clarity helps us understand how visitors interact with our website, including clicks, scrolling, and mouse movement.

It is configured to mask information entered into forms.

Where consent is required, Microsoft Clarity operates only after the visitor accepts analytics cookies.

Cookie Choices

You can manage cookies through:

• Our website cookie banner.

• The Manage cookies link in the website footer.

• Your browser settings.

Where required by law, analytics and advertising technologies are activated only after you provide consent.

We honour Global Privacy Control (GPC) signals where applicable.

For complete details about cookies, providers, purposes, and retention periods, see our Cookie Policy.

7. The MarHire App

If you use the MarHire app to manage your Fes Airport transfer or private driver bookings, the app may process additional information.

Push Notifications

If you allow notifications on your device, we store a device notification token to send essential booking updates, including confirmations or changes.

You can disable notifications in your device settings.

Device Information

We may collect app version, operating system, and crash reports to maintain and improve the app.

The app does not access your contacts, photos, or precise location unless you choose a feature requiring that access and grant the necessary permission.

8. How We Share Your Data

We share personal information only when necessary to provide our services, operate our systems, comply with legal obligations, or support other purposes described in this Policy.

Assigned Drivers and Transport Partners

We share the information needed to perform your Fes Airport transfer or private driver journey, which may include:

• Lead passenger name.

• Phone or WhatsApp number.

• Pickup and drop-off locations.

• Pickup time and travel date.

• Flight number and arrival information.

• Number of passengers.

• Luggage requirements.

• Child seat requests.

• Hotel, riad, or airport meeting-point information where relevant.

• Other relevant pickup or service instructions.

Drivers and transport Partners must use this information only for legitimate purposes relating to the booked service and any applicable legal obligations.

Payment Providers and Banks

We use Stripe and relevant financial institutions to process payments securely.

We do not store full payment card numbers.

Hosting and Security Providers

We may share necessary technical information with our hosting providers and Cloudflare to support website hosting, security, and performance.

Communication Providers

We use email, WhatsApp, and other communication services to send verification codes, booking confirmations, driver assignment details, pickup updates, and customer support messages.

Analytics and Advertising Platforms

We may share identifiers and aggregated information with Google, Microsoft, Meta, and TikTok, subject to consent and applicable privacy laws.

Professional Advisers, Insurers, and Authorities

We may share relevant information with insurers, auditors, legal advisers, or public authorities when needed to manage incidents, comply with lawful requests, or defend legal claims.

We do not sell your personal information.

Where certain advertising activities are legally classified as a "sale" or "sharing" under applicable US state privacy laws, you may have the right to opt out.

Information received through Google or Apple sign-in is not used for advertising.

9. International Data Transfers

MarHire operates from Morocco and the United States.

Our drivers, transport Partners, technology providers, and payment processors may process personal information in different countries, including Morocco, the USA, the EEA, and the UK.

Where personal information is transferred internationally, we rely on applicable legal safeguards, which may include:

• Adequacy decisions.

• The EU-US or UK Data Privacy Framework, where the receiving organisation is certified.

• Standard Contractual Clauses (SCCs).

• The UK Addendum and supplementary measures where required.

You may request additional information about applicable international transfer safeguards by contacting info@marhire.com.

10. Data Retention

We keep personal information only for as long as necessary for the purposes described in this Policy, including legal, contractual, accounting, and dispute-resolution requirements.

Data Category	Retention Period
Booking and invoice records	Typically 6 years
Journey details shared with drivers	For the service duration, with passenger contact details deleted afterwards unless further retention is legally required
Account profile, sign-in links, saved listings, and claimed coupon codes	Until account deletion or after 3 years without sign-in or booking
Email verification codes	A short period, typically minutes, until expiration or use
Customer support messages	Up to 3 years after closure
Incident and complaint records	Until resolution and the expiry of applicable limitation periods
Fraud-prevention records	Up to 3 years after the last incident unless a dispute requires longer
Marketing information	Until you unsubscribe or withdraw consent, with minimal suppression records retained where necessary
Website logs and analytics	Typically 12–24 months, then aggregated or anonymised

Driver Data Retention

Drivers are instructed to use passenger contact and journey information only as needed to provide the booked airport transfer or private driver service.

They are instructed to delete passenger contact information after the service unless continued retention is required by law or for a legitimate unresolved service-related matter.

Independent transport Partners may have their own applicable legal retention obligations.

Retention may be extended where necessary to comply with the law, resolve disputes, investigate incidents, or establish or defend legal claims.

11. Data Security

We use reasonable technical and organisational security measures to protect personal information.

These measures include:

• Encryption in transit using HTTPS.

• Access controls and staff permissions.

• Security logging and monitoring.

• Firewalls and protection against malicious activity.

• Regular software updates and security maintenance.

• Restrictions on access to booking and passenger information.

No online system can guarantee absolute security.

If you believe your personal data or MarHire account has been accessed without authorisation, contact us immediately at info@marhire.com.

12. Your Privacy Rights Worldwide

Your privacy rights depend on the laws applicable in your country or region.

Depending on your location, you may have the right to:

• Access a copy of your personal information.

• Correct inaccurate or incomplete information.

• Request deletion of your personal information.

• Restrict or object to certain processing activities.

• Request data portability.

• Withdraw consent at any time.

• Opt out of the sale or sharing of personal information and targeted advertising.

• Object to profiling for direct marketing.

• Exercise your privacy rights without unlawful discrimination.

EEA, UK & Switzerland

Under the EU GDPR, UK GDPR, and Swiss FADP, eligible individuals may exercise applicable rights of access, correction, deletion, restriction, objection, and portability.

They may also withdraw consent and complain to the relevant supervisory authority.

Morocco

Under Law No. 09-08, individuals have applicable rights of access, rectification, and opposition.

Individuals may also contact Morocco's National Commission for the Control of Personal Data Protection (CNDP).

United States — California

Under the CCPA/CPRA, eligible California residents may have rights to know, access, correct, and delete personal information, and to opt out of certain sales or sharing of personal information.

United States — Other States

Residents of states with applicable privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, may have rights to access, correct, delete, and opt out of certain personal data processing activities.

Brazil

Under Brazil's LGPD, eligible individuals may have rights of access, correction, deletion, portability, and information about data sharing.

Individuals may contact the Brazilian National Data Protection Authority (ANPD).

Canada

Under PIPEDA and applicable provincial privacy laws, including Quebec Law 25, individuals may have rights of access and correction, along with additional rights depending on their province.

Australia, South Africa & Other Regions

Privacy rights may arise under the Australian Privacy Act, South Africa's POPIA, and other applicable data-protection laws.

Everywhere Else

We extend core privacy choices to users worldwide and consider reasonable access, correction, and deletion requests, subject to identity verification and applicable legal obligations.

How to Exercise Your Rights

Email info@marhire.com with the subject "Privacy Request".

We may need to verify your identity before processing your request.

An authorised representative may submit a request where permitted by applicable law.

Certain records, including invoices and booking transactions, may need to be retained for legal or accounting reasons even after an account deletion or erasure request.

Where an independent transport Partner acts as a separate data controller, we may direct you to that Partner for requests concerning information it controls.

Right to Complain to a Regulator

Depending on your location, you may contact:

• EEA: Your local data-protection supervisory authority. See the EDPB members list.

• UK: The Information Commissioner's Office (ICO).

• Switzerland: The Federal Data Protection and Information Commissioner (FDPIC).

• Morocco: The CNDP.

• Brazil: The ANPD.

• United States, Canada, Australia, and other regions: The relevant state attorney general, privacy commissioner, or data-protection authority.

13. Children's Privacy

Our website and booking services are not directed to children.

Bookings must be made by an adult aged 18 or older.

We do not knowingly collect personal information directly from children under 16, except for limited information provided by a parent or guardian when necessary to arrange transportation.

This may include:

• A child's age for a suitable child seat.

• Passenger numbers.

• Other essential travel or safety requirements.

If you believe a child has provided personal information directly to us without appropriate authorisation, contact info@marhire.com.

We will take appropriate steps to review and delete the information where required.

14. WhatsApp & Other Messaging Apps

MarHire Taxi Fes uses WhatsApp and other communication services to manage airport transfer enquiries, booking confirmations, driver coordination, flight arrival updates, pickup changes, and customer support.

When you communicate with us through WhatsApp or a similar service, your phone number and message content may also be processed by that platform under its own privacy terms.

We use these communication channels to coordinate bookings and support requests.

You may request communication by email instead at any time.

15. Fraud Prevention, Automated Decisions & Profiling

We may use personal information to protect passengers, drivers, transport Partners, and MarHire from fraud, abusive bookings, and unlawful activity.

Our team may maintain internal notes associated with a phone number or email address linked to suspected fraud, abusive conduct, or repeated no-shows.

Future booking requests linked to these records may be flagged for review by a staff member before confirmation.

We do not make decisions producing legal or similarly significant effects based solely on automated processing.

We may also use limited profiling to present relevant airport transfer and private driver offers, subject to applicable privacy laws.

You may request information about the personal data we hold and object to marketing profiling where applicable.

16. Third-Party Links

Our website may contain links to:

• Other MarHire websites.

• Transport Partner websites.

• Payment providers.

• Social media platforms.

• Other third-party services.

MarHire does not control the privacy practices of independent third-party websites.

We recommend reviewing their privacy policies before submitting personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, data-processing practices, technology, or applicable laws.

When changes are made, we will publish the revised Policy with a new Update date.

Where appropriate, we may notify customers of significant changes through our website or by email.

18. How to Contact Us

For questions about this Privacy Policy, requests to exercise privacy rights, or concerns about how personal information is handled, contact:

MarHire Taxi Fes — operated by MarHire LLC

Company: MarHire LLC
Registration: Wyoming, USA, 2025-001769503
Operating location: Fes, Morocco

• Website: festaxidriver.com

• Main website: marhire.com

• Email: info@marhire.com

• Phone/WhatsApp: +212 660 745 055

• Privacy contact: info@marhire.com

For privacy-related requests, please use the email subject "Privacy Request".